Dropbox Dash helps fuel the McLaren F1 Team

From race days to campaign rollouts, the McLaren F1 marketing team trusts Dropbox Dash to help turn 1 TB of content into fast, fan-ready footage.

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McLaren F1 Team x Dropbox Dash coverage
A thumbnail for a Dropbox x McLaren promotional video.A sample word document about a McLaren press release.A group of McLaren users of the Dropbox Dash product.
A sample email asking about approvals for McLaren press images.A sample module demonstrating AI technology's ability to answer questions.
An illustration of a McLaren F1 driver in a victorious pose.
“McLaren F1 marketing teams use Dropbox Dash to quickly find and share the content fans crave—keeping social coverage fast, global, and always on pace”

— Louise McEwen

Chief Marketing Officer, McLaren Racing

A McLaren F1 car going fast.
2 members of McLaren speaking to each other.
A McLaren F1 Driver's headshot, in a helmet.
A sample calendar of a someone's day.
A sample timeline for a hypothetical photoshoot.
A sample of McLaren's graphic identity guidelines.

Universal Search

Find what matters, fast

Dropbox Dash helps ‌McLaren F1’s marketing and social teams find crucial content—from race footage to sponsorship proposals to driver shots—so they can meet their goals and share the content fans crave.

Stacks

Organization isn’t optional

It doesn’t matter how good your information is if the right people can’t find it. Dash lets the McLaren F1 Team create project-specific stacks with everything they need to connect with fans on race weekend, all in one place.

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Stacks

Find it, sort it, share it

Dash makes it easy to share the content that keeps the McLaren F1 team connected—inside the garage and around the world—so the team and the fans get what they need, when they need it.

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A sample PDF with the number of a driver.
A sample PDF with the specifications of McLaren's brand orange color.
A sample file showing the placement of Dropbox Dash's logo on the McLaren car livery.

Security

From race content to team communication, Dash protects critical information

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Behind every Grand Prix, the McLaren F1 marketing team uses Dash to find and share the content that matters

Digital Assets
2,000+
Race Team members
1,000+
Data Points
250M+

Dropbox Dash frees the McLaren F1 Team to focus on what matters most:
racing and reaching fans

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