Dropbox helps fuel the McLaren Mastercard F1 Team

From race day to launch day, the McLaren Mastercard F1 Team trusts Dropbox, Dropbox Replay, and Dropbox Dash to uncover insights, sharpen performance, and stay locked in under pressure.

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McLaren Mastercard Formula 1 Team x Dropbox coverage
A group of McLaren users of the Dropbox Dash product.
A sample module demonstrating AI technology's ability to answer questions.
An illustration of a McLaren F1 driver in a victorious pose.
“McLaren Mastercard F1 marketing teams use Dash to quickly find and share the content fans crave, keeping social coverage fast, global, and always on pace”

— Louise McEwen

Chief Marketing Officer, McLaren Racing

Dropbox Dash

Steering through complexity with Dash

With thousands of files moving between teams and tools, McLaren uses Dash to cut through the chaos and stay ahead of the pack. AI-powered search surfaces what they need across platforms, chat can draft and summarize in seconds, and Stacks turn scattered resources into shared project hubs.

Dropbox Replay

Delivering must-see moments at a faster clip

The clock starts ticking on content the second McLaren hits the track. They review raw footage, audio mixes, and color passes in Dropbox Replay, using frame-accurate notes in a single shared view to turn high-velocity edits into high-octane cuts at record speed.

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Dropbox

Creative work that’s consistently on track

First sketches through final submissions, McLaren’s marketing materials are both safe and ready to roll with Dropbox. Work stays organized at every stage of production, even when things shift into high gear.

Secure your handoffs

Dash protects team comms, key assets, and more

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Behind every Grand Prix, the McLaren Mastercard F1 Team uses Dropbox to find and share the info that matters

Digital Assets
2,000+
Team members
1,000+
Data Points
250m+